Sioban Massiah

Sioban Massiah

Portfolio

Brand, Culture, and Consumer Marketing Leader

About

Sioban Massiah

I’m Sioban (Sha-Von), better known as Sio, proud Bronx native by way of Antigua and Barbuda (located in the Caribbean) and graduate of Temple University Fox School of Business with my concentration in Marketing.

Professionally, I have worked in brand and consumer marketing for the last 15 years. Currently I am the CEO and CSO (Chief Storytelling Officer) and Founder of A Phoenix from the Bronx Creative Group, a consulting company that offers storytelling strategy services for your personal brand, business, or agency. I have experience in multiple industries, working in areas such as strategic partnerships, sponsorships, database management, and large-scale event planning and execution for companies like TED Conferences (TED Talks) and Twitter, to name the most recent.

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What I do

Brand Marketing	Brand Activation	Copywriting/Copyediting.
Managing, strategizing, measuring, and impacting all aspects of the customer experience with their brand, their brand identity and working to improve their audience's perception of the brand to build awareness, equity, and loyalty.	Diligently build a brand’s image and drives a specific consumer action and bring the brand to life by connecting and interacting with the consumer on a personal level.	I write clear, concise copy for ads and marketing materials. I can work closely alongside web and graphic designers to ensure your message is engaging, whether in an email or a website landing page. In addition, I provide copy editing services to review grammar, punctuation, spelling, and fact-checking. I also ensure that content follows brand guides to express the intended tone.
Brand and Consumer Strategy	Strategic Partnership	Marketing Insights
Create a north start that guides business decisions about what they should and shouldn’t do, grounded in market research to help brands set goals to judge and track progress.	Connection is one of Sioban’s superpowers and creating strategic partnerships that serve the best interest of her clients and bring their vision to life through this connection.	Create data based observations to assist businesses with their marketing strategy to benefit your business.

Every brand has a story to tell. I'm here to help.

Make sure the story of your personal brand or company is told efficiently and powerfully.

Work

Twitter at SXSW 2022

Background

10 days ahead of SXSW 2022, Twitter was asked to create moments at SXSW that activated and elevated the best topics and people through in-person programming and virtually using Twitter's newly launched audio short form product, Twitter Spaces, to create awareness and create content around trending topics on the timeline.

Metrics

10 Twitter Spaces
2 in-person programming at the Twitter house
727.34k Listeners
94.7k total engaments
55.8M post reach
300 in person attendees

#TwitterVoices at Home

After the Covid-19 pandemic changed how the world worked in 2020, companies had to pivot how they reached their consumers and audience. Along side the Community and Culture team at Twitter, #TwitterVoices at home was born with the focus ensuring that the community stayed connected and were provided opportunities to support one another during a time when in-person connection felt distant.

This evolution of the program leaned on digital strategies to ensure connectedness and was deeply committed to ensuring supplier diversity by hiring vendors and engaging in partnerships owned by the #TwitterVoices and the greater community to continue to invest in diverse communities in a time period when they need the su[pprt and amplification the most.

This promgram ran from 2020 to 2022

Twitter New Fronts 2022

Background

We needed to create a dynamic timeline featuring best in class tweets from consumers and featured brand partners telling the digital story of Twitter's upcoming digital content that would be presented to advertisers in a tight turnaround time and pivoted as needed as Twitter had just announced its acquisition. Sourced, vetted, and gained legal approved over 10,000 tweets that supported the programming presented by leadership, including Twitter's Chief Customer Officer.

Metrics

Over 2,000 attendees
Over 10,000 tweets
7 different areas of focus

The Center For Cultural Power at AFROTECH 2023

The Center for Cultural Power is a women of color led organization that supports artists using creative art and inspiring narrative to promote social, racial, gender and economic justice through community organizing & cultural strategy. They wanted to show up at AFROTECH 2023 and create and experience that connects art, technology, storytelling, and civic engagement. The tapped me to run the event end to end.

The event, sponsored by Crown Royal, and partnering with PVO Global, Black Google Network, and others had over 1500 attendees and showcased over 40 artists digitally, and physically, had 4 interactive components, and told the story of over 12 different social justice topics.

ESSENCE Festival of Culture 2023

For the Essence Festival of Culture 2023, I worked with multiple brands like Proctor and Gamble and American Airlines, and managed 3 activation sites to help bring their brand vision to life in New Orleans to cater to over 500,000 in person attendees that helped to bring an over $327M+ economic impact to the city.

AFROPUNK Brooklyn 2023

Afropunk is an organization that celebrates Black culture and diversity through music, art, and community produced by alternative black artists. I worked as the sole Brand activation manager to bring to life the vision of brands like LUSH, AT&T, AS I AM, The Waverly Foundation and more in alignemnt with the unique atmosphere of the AFROPUNK Circus of Soul theme